WELCOME TO YOUR SKIN ERA · GET 10% OFF WITH WELCOME10
SlaéPure · skincare for your skin era

Made for your skin era.

Gentle, uncomplicated skincare created with young skin in mind. A refreshing daily ritual for skin that deserves to feel clean, soft and comfortable.

Discover the Cloud Cleanser
SlaéPure Cloud Cleanser
Gentle formulaMade for young skin
VeganThoughtfully made
Cruelty freeAlways
Recyclable PET100% recyclable bottle
The first step

Your freshest step, every day.

Cloud-soft foam, a refreshing cleanse and a comfortable finish — your simple first step to feeling good in your skin.

Slaé Cloud Cleanser 100ml
SlaéPure · 001

Slaé Cloud Cleanser

100ml · Aloe with SlaéPure
R250

Our gentle foaming cleanser is designed with young skin in mind. Aloe and glycerin help cleanse while leaving skin feeling soft, fresh and comfortably hydrated — never overcomplicated.

Teen skin Alcohol free Sulphate free Paraben free Vegan
1

Shipping calculated at checkout. Cape Town collection available.

Zoë Avontuur, founder of SlaéPure
The SlaéPure story

Skincare made to feel like you.

SlaéPure was founded by Zoë Avontuur, a young South African entrepreneur, singer and dancer who wanted to create skincare that actually speaks to her generation.

We don't believe clear skin should be a beauty standard. We believe skincare can be a small, comforting moment of healing — a ritual that makes you feel good in your own skin.

Get to know SlaéPure
Real words

The SlaéPure experience.

★★★★★

“With ingredients such as aloe and glycerin it kept my skin so soft and hydrated.”

Verified customer
★★★★★

“In love with SlaéPure.”

Verified customer
★★★★★

“A cleanser that feels simple, gentle and actually fits into my everyday routine.”

SlaéPure community
01

Gentle first

Simple skincare designed to cleanse without the harsh feeling.

02

Made for us

Created with the realities and routines of young skin in mind.

03

Good choices

Thoughtful formulas and recyclable PET packaging.

Stay in the loop

Your skin era starts here.

Be first to hear about new drops, skincare tips, community moments and little SlaéPure surprises.